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Swag is the seventh studio album by Canadian singer Justin Bieber. It was released through Def Jam Recordings and ILH Productions on July 11, 2025. The album contains guest appearances from Gunna, Druski, Dijon, Lil B, Sexyy Red, Cash Cobain, Eddie Benjamin, and Marvin Winans. Production was handled by Bieber, Dijon, and Benjamin themselves, alongside Carter Lang, Dylan Wiggins, Daniel Chetrit, Mk.gee, Eli Teplin, Knox Fortune, Daniel Caesar, and Harv. An R&B and synth-pop album, Swag serves as a follow-up to Bieber's previous album, Justice, and his second extended play, Freedom, both of which were released in 2021. A sequel of the album titled Swag II was released its reissue on September 5, 2025. In support of both albums, Bieber performed a cell phone-free private concert at the Roxy Theatre in West Hollywood, California, on March 29, 2026, where he performed 25 songs within both albums in support of them, with all of them other than three making their live debuts.